Maxify makes optimizing your performance max campaigns simple.
Performance Overview
The performance overview allows you to quickly compare campaign and asset group performance to identify areas of weakening performance or strength. Toggle between your most important KPIs and identify areas of softness.
With our compare functionality, you can view year over year, month over month, or week over week data.
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
Optimization Analyzer
The Optimization Analyzer helps you identify where you made changes to your campaign and how that impacts performance. If you recently switched out assets or changed budget, this can impact your performance in Performance Max.
See real time how changes made to your campaigns are impacting performance and adjust your strategies based on this.
Product Analyzer
The Product Analyzer segments your products into high performers, underperformers, and non-performers. With the Product Analyzer it’s easy to see which products you should be focusing on, and which you shouldn’t.
You can segment out your best products, remove your worst ones, and work towards optimizing ones that are falling behind.
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
Keyword Analyzer
The Keyword Analyzer identifies top performing keywords in your Performance Max campaigns to help you better analyze overall performance.
With this data, you can build exclusion lists and maximize returns on profitable queries, while eliminating underperforming ones.
The Keyword Analyzer groups your keywords into nGrams to better visualize performance on a query level and help you make smarter decisions.
Placement Analyzer
The Placement Analyzer shows you where your ads are showing, and where you might want to exclude your ads from showing.
Irrelevant programmatic placements can hurt performance. The Placement Analyzer makes it easy to see what might need to be excluded.
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
Placement Analyzer
Not sure what assets are performing best and which ones you should swap out? The asset analyzer helps you answer these questions.
As assets are the core to any PMax campaign, it’s important to be rotating in the best assets across asset groups and optimizing wherever you can. Utilizing the Asset Analyzer makes this easier than ever.
Performance Account
2.568
2.1%vs last weekSales from 1-6 Dec, 2020
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